Special Interest Group (SIG): Professional Online Presence (POP!)

Moderated by Mel Beach, Julia Graves, and Sheara Seigal

This SIG is not currently meeting but feel free to review the available resources.

  1.  Determine your goals for your own online presence (May)
  2.  Identify your target customer/audience (May/June)
  3.  Create/improve a website that works for your business goals and your customer (June)
  4.  Use social media to engage with your customer (July)
  5.  Stay connected with your followers through e-newsletters (August)
  6.  Explore the value of blogging (August)

It will be up to you to choose a pathway that works best for YOU, your business goals, time availability, and resources. Each month will focus on a different aspect of your online presence before moving onto a new topic. You can participate in all 4 months or choose which month's focus topics will best serve you and your business. We’ll provide a few tools/resources to get the conversation started and to help participants:

  1.  Connect your art online with your target customers/audience
  2.  Connect you with tools and resources to help boost your online presence and reach your business goals.
  3.  Connect with fellow SAQA members through a Facebook Group (discussions, polls, pose questions, request feedback, resource sharing, celebratory posts) and Breakout Rooms via monthly Zoom meetings.

Want to learn more?
Join our closed Facebook group just for this SIG


Slides from the May Zoom Sessions (introduction, prompts for Breakout Rooms, and Take Action)

Resource Listing for June's focus on Website

Slides from the June Zoom Sessions

Resource Listing for July's focus on Social Media




Mel Beach is a San Jose, CA based quilt artist, teacher and lecturer, with a focus on quilting on a domestic machine and modern quilting techniques. Mel has been featured on Quilting Arts TV and The Quilt Show, has articles published in several books and magazines, and her quilts have been juried into national quilt shows and traveling exhibits. Mel currently serves on the SAQA Board of Directors, the Special Events Committee, Education Committee, and as a mentor.
Email: melbeach@melbeachquilts.com



Julia started her quilting business, Special Occasion Quilts LLC, in 2007 and teaches, lectures, designs patterns, makes commission quilts and art quilts, longarms for others and sells & services APQS longarm machines.  She is partial to scrap quilts and working with color.  She is located in Leesburg VA and her website is http://www.soquilts.com. She was an Artist in Residence at Empty Spools in 2019, and will be teaching at Empty Spools and Hudson River Valley Art Institute in 2022.  Julia currently serves on the SAQA Education Committee.  
Email: juliagraves82@gmail.com



Sheara Brand Seigal is from Boston, MA and has a background in digital media editing.  She is a new SAQA member, an emerging quilt artist, and a participant in SAQA’s Mentorship Program.  She is currently on the SAQA Education Committee.  
 Email:  shearaseigal@comcast.net.




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