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NEWS
Friday, May 22
All mini-workshop presenters will be available during the mentoring sessions on Saturday morning from 9:30-11:30.
Choose 4 mini-workshops, plus an alternate (see registration form). You will receive a schedule in your welcome packet.
7. Approaches to Critiquing Quilt Art with Sandra Sider
For this workshop you should bring one completed quilt or a work in progress and be prepared to give a brief explanation of what you hope to accomplish in the quilt. Then, in a friendly and supportive atmosphere, we will closely examine several aspects of each quilt, critiquing it as a piece of contemporary art within the quilt genre. Because each critique lasts 8-10 minutes, only eight quilts can be critiqued. The first eight people to register for each session will have priority.
For more than two decades, Sandra Sider has written about fiber art, especially quilt art, for Fiberarts Magazine and other journals. Sandra has served as curator and juror for several exhibitions of contemporary quilt art, most recently for the 2007 Transformations show sponsored by SAQA. She holds a Ph.D. in comparative literature and an M.A. in art history and teaches art history.
8. Digital Image Preparation with Patricia Gould
In this workshop, we will cover terminology/formats, preparing
images in photo editing programs such as Photoshop Elements/Paint Shop Pro. Included will be: sizing for exhibition entries, web sites, publication, sharpening, cropping, saving, and naming the file.
Patricia earned a BA in art history & studio arts and has been sewing since the age of 8. Her award-winning art quilts are in public and private collections in the U.S. and Europe.
9. Photographing your Own Artwork with Gregory Case
The difference between a professional photographer and a casual shooter is consistent results. Learn how to avoid common pitfalls and to enhance your chances of admission to juried shows.
Gregory Case specializes in quilt and textile photography. He is the Photography Guy for The Quilt Show. Photographs of his clients’ artwork have been published in over 50 publications.
10. Pricing, Sales, and Commissions with Carol Taylor
We will discuss various formulas to price your quilts, where & how to market them, using galleries, websites or other methods to reach your buyers, and whether commissions are for you.
Vibrant colors, use of value, and machine quilting distinguish Carol Taylor’s quilts. She owned her own business recruiting sales reps for 22 years and has used that business experience to market the 485 quilts she has made since 1993.
11. Time Management with Gwyned Trefethen
Time management occurs when you focus on what is important, let go of the irrelevant, and set a comfortable pace. In this interactive workshop Gwyned Trefethen will share both her philosophy and tools for taking charge of each day.
Gwyned Trefethen has transitioned from insurance executive to artist. She is a SAQA PAM and Fiber Revolution member.
12. Self Publishing with Carol Ann Waugh
Do you want to write a book to share your art techniques? Has your book proposal been rejected from “traditional” publishers? In this session, you will learn what is involved in publishing and selling your own book. Topics include developing your publishing plan, estimating initial costs, pricing, getting from your ideas to printed copies, selling to art/craft/quilt stores, and an outline of a marketing plan.
Carol Ann Waugh was the publisher of a $30 million library publishing company in New York before starting her own marketing consulting company in 1986. She has started and sold two publishing companies, written three books on quilting, one on roller-skating, and one on catalog marketing.
13. Digital Designing with Layers with Deb Cashatt and Kris Sazaki, the Pixeladies
Explore the wonderful world of Photoshop layers and add a new design tool to your repertoire. Layers are like sheets of paper in a stack: draw on them, manipulate them together or separately, even blend them to make new creations!
Deb Cashatt and Kris Sazaki, the Pixeladies, are long-time friends who are pursuing their dream of creating art that combines their love of the computer, fabric, and collaboration. They have been using their Photoshop skills in designing and teaching for over ten years.
14. Marketing Outside the Box with Lisa Chipetine and Michele Hardman
This is a marketing brainstorming session, encouraging out-of-the-box tactics to get your work noticed, published and sold in today’s marketplace. Topics include specific target marketing, innovative email campaigns, utilizing viral marketing (word of mouth) to its best advantage, the dos and don’ts of blogs/websites, and effective print-based marketing. We will be looking at the type and topics that your artwork includes and making specific suggestions.
Lisa Chipetine is the vice president of SAQA, chair of the SAQA-U development team, and chair of the marketing committee.
Michele Hardman is an art quilt collector. First exposed to art quilting in London, England she now collects to surround herself with both beautifully crafted art while supporting charitable causes and promoting the idea of Changing the World–One Quilt at a Time.
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